This ESPON conference will deal with Synergetic relation between Cultural Heritage and Tourism as driving force for the development of territories (urban, rural, coastal zone). The Conference will present different points of view (policy-makers; academics, economic operators) in building integrated development strategies for the territory.

It will focus on Synergetic relations between Cultural Heritage and Tourism as a driving force for the development of territories (urban, rural, coastal zone…). The conference will present different points of view (policymakers, academics, economic operators…) on building integrated development strategies for territories. The main objective of this Conference is to share expert views on four selected themes on the topic with researchers and stakeholders.
Five main questions are proposed as a discussion basis:

• How can European cities and regions relaunch and implement sustainable tourism based on CH attractiveness? How to make full use of the geographical diversity economies, green innovation, and actions taken towards green new deal?
• How to elaborate and implement urban spatial planning (by Urban Agenda) to prevent new COVID-19 impacts on tourism and to increase territorial mobility? What adaptation measures could be put in place as part of a place-based anti-pandemic strategy?
• How should regions and cities cooperate to ensure the cross-border policy coordination in the matter of tourism-oriented measures and territorial governance models at wider geographic scales?
• How to reinforce sustainable tourism in multiple urban dimensions, with contradictory goals and planning complexities at urban and regional scales?
• How to match the concept of sustainable tourism with Smart Specialisation Strategy (S3)? In addition, how to align this with technology advancement in CH?

The ESPON territorial evidence gathered in previous studies, as well as cooperation with other project experiences, will serve as background and will nurture the discussion around these questions.

Presentations from the event

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